Google AdSense added a new â€œhalf pageâ€ (300×600 pixels) ads format, the largest Google ads size ever.
According to Googleâ€™s Display Business Trends(PDF), the 300×600 is one of the fastest growing sizes by impressions. The more visually impactful ad size is preferred by advertisers, it provides a larger space for advertisers to deliver their message across.
Because 300×600 ads format is still new, you will see a large number of text ads in the ad format. In fact, 300×600 is so new that Google AdSense hasnâ€™t updated the ads format page to add 300×600 example ad.
Here is the 300×600 sample I created for you to have a feel of the ads size:
What do you think about 300×600 ad format? Is it too big? Or, it can fit in website well?
LiewCFâ€™s AdSense Tips
300×600, as you have already guessed it, it’s best to insert into websiteâ€™s sidebar. Either left or right, depends on your web design and AdSense performance testing result.
The ideal ads in 300×600 should be image ads or rich media ads. I donâ€™t think text ads will work well in the large tall vertical block.
Google AdSense 300×600 ad format is not dynamic, its size is fixed. It would be great if it is dynamic ad that could automatically switch in between 300×250 and 300×600 based on the best performance ads.
Have you tried 300×600 AdSense ad? How does it perform on your sites? Share with us in the comment below.