
Getting de-indexed by Google and vanishing from their search results is almost equal to not existing at all. Google is the world’s most popular Internet search engine, and if your website isn’t showing in their results it can mean the end of the business you’ve invested years to build.
Search engines are still the number one way to drive traffic to a website, and they all have their own rules you need to follow and play by. The most recent Penguin and Panda updates in Google’s algorithms caused many websites to get penalized and even banned, significantly changing the previously established SEO practices.