Chitika heavily pushes the Chitika Premium product, does it really make more money than Google AdSense? Read on to find out the simple test result on my own blog.
Info: Chitika Premium search target advertisements which can work together with Google AdSense. Sign up here.
AdSense vs. Chitika Premium
I was using the combination of Chitika Premium (450×90) and Google AdSense large rectangle (336×280) under the blog post title.
The combination seems ok but the earning is not up to my expectation.
With Chitika’s recommendation, I applied the super large Chitika Premium MEGA unit (550×250) just right below the page header. The Chitika earning had a boost but greatly affect the AdSense earning…
OK. How about not apply Chitika Premium at all?
As soon as I removed the Chitika Premium from my blog, the AdSense earning had a boost and the total is even more than the previous combination of “Chitika Premium + Google AdSense”!
What I learned from the test?
Most of my blog traffic comes from search engines and Chitika Premium should work well. However, the Chitika CPM is lower than Google AdSense. Therefore, even with the BIG Chitika Premium MEGA unit (high click-thru-rate), the earning is still lower than Google AdSense.
So, Chitika Premium is useless?
No. It was a simple test of a few days and every site is different. You should test on your own sites to see the result.
I’ll still apply Chitika Premium but thewill be reserved to Google AdSense, at least for the moment.
What works now doesn’t mean it will work forever. We should always do testing, testing, and testing.
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