This is a guest post by Neil. If you would like to contribute too, please contact me.
The goal of any online shop site is to sell. The goal for any online shop store owner is to sell more and the goal of the marketing department is get to get more people to the site. So that is all pretty straight forward so far, everybody knows what they have to do and everybody knows what the end goal is–sell more.
This is where things prove to get a little more difficult, a very small percentage of your traffic will buy from you on their first visit to your site, and some reports claim that online shop sites need to interact with potential clients anything up to seven times before they can secure a sale. This can prove very difficult for an online shop that is selling merchandise that is available on countless other sites and has nothing new and interesting to offer. How can we make people interested enough to keep them coming back to our sites?
The Stickiness of your online shop can prove vital if you want to continue to drive sales both from new and old customers. How can you make your online shop compelling and attractive enough so that customers will continue to return time and time again?