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Ban Boring Blogs: 10 Tips To Make Your Blog Bookmark-Worthy

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It doesn’t take much to build a blog. Use a third-party blogging platform like Wordpress or Blogger, choose your template and pick and click to add all kinds of widgets and gadgets.

However, keeping your blog interesting is another matter. First, it’s hard enough to gain a little recognition in the blog band. Shakespeare couldn’t even get any traffic to his blog if he were writing today. There’s just too much competitions.

As more of us take the plunge and become bloggers, building an audience becomes harder and harder, regardless of how many directories you submit to. There’s a cacophony of blog static and keeping blog visitors interested enough to come back becomes more difficult with each new blog launch.

So, to keep’em coming back, check out these tips to keep your boring blog from putting visitors to sleep.

Table of Contents

1. Post regularly.

The W3 is littered with blogs that started out with well-intentioned authors who quickly realized just how hard it is to create interesting blog posts at least twice a week.

If a blog follower comes back and sees that nothing has changed since she last visited, or sees that you made your last post in ’07, guess what. That follower isn’t coming back.

A successful blog – one that attracts attention and generates interaction – is based on green content. Visitors expect new information. Think of your blog as a giant mouth that gobbles up words like you gobble up pistachios. To keep them coming back, you have to keep it fresh.

2. Create a blog about something important to you.

If you’re favorite pastime is needlepoint, create a blog about needlepoint. First, you know the subject. You have the knowledge. It’s that knowledge and expertise that will continue to drive more and more visitors to your blog.

Second, it’s much easier to write on a topic about which you have a passion. Politics, self-improvement, business development, investing – what’s your passion? Your posts will be infinitely more compelling if you care about the topic. And, as a bonus, you’ll cut your research time down to zero.

3. Your blog is not about you.

Oh sure, there are plenty of vanity blogs – blogs of a poet’s epic verse or an artist’s latest oil paintings and these kinds of blogs serve an important purpose to their owners. It provides the opportunity to share themselves with others, an organic human need. We want to engage others. We’re social animals.

Now, it may be your blog. You put in the blood, sweat and tears to build the thing. You’re the boss, the editor, the custodian and the entire IT department. Your blog is your own piece of the web.

That said, your blog isn’t about you. Not if you want more than friends stopping by to read your latest foray into haiku. Blog visitors want information – information they can use in their own lives.

They want to read topics that spark their imaginations and get them thinking. A well-written, up-to-date political blog is always interesting, regardless of political stance.

When developing your posts, keep the interests of readers in mind. Engage the reader. Encourage interaction in the form of responses to blog posts. It may be your blog, but it’s not about you – at least it’s not if you want to build a following.

4. Add graphics and illustrations.

Indeed, a picture is worth a thousand words, especially on a blog.

Blog readers don’t actually read. They tend to scan. If they discover a good blog or get pinged about an interesting post, they might take a minute or two to read through your latest blog piece.

Graphs and charts are useful in conveying a lot of information quickly. A simple pie chart conveys the same information it would take you to explain in an entire page of text – and frankly, the pie chart is probably more interesting.

5. Layout for eye scan.

Again, blog visitors don’t want to plow through pages and pages of text – an endless scroll of text strings. Boring.

  • Break up long paragraphs into smaller bits.
  • Use heads and sub-heads to help readers find the specific nugget of information they’re looking for.
  • Use bullet point lists – very scannable. (Hey, like this one!)
  • Bold the text. It makes it easier to read and/or scan.
  • Use negative space. That’s space that doesn’t contain text or an image. Think of it as breathing room for the blog visitor. Don’t cram your words together. Give them and readers the chance to breathe.
  • Highlight key points. Use a different color text or a different font to identify critical points. These visual cues send scanners to the meat of the post.

6. Keep it short.

A blog post can be as short as a 100 words and still deliver value to the returning reader. In fact, long posts can be intimidating. So, if you have the need to create a 20-page post, break that one long post into a series, i.e., Part 1, Part 2, etc.

Anything longer than 1,500 words – that’s about 3-4 pages – is getting long for a blog post. Keep your posts around 1,000 words apiece and you’ll do just fine. And a 500-word post, that delivers good information, is better than a 3,000-word post filled with puff.

Webbies have the attention span of gnats in the blog band so if you want them to pay attention, keep it short and to the point.

7. Stay relevant.

As the author and editor, you have to keep your posts relevant to the reader. If you’re blogging about investment strategies, don’t post a blog on “10 Ways to Save At The Supermarket.” Save that one for your consumer blog.

Staying relevant means a couple of things depending on the topicality of the blog you create. If your blog deals, in any way, with current events or activities (stock markets, for example), relevance means today. Now!

In other cases, blogs about specific interests or aspects of life – family health, for example – relevance relates to focus. Keep your posts focused on the topic at hand. That’s why visitors came by.

8. Add a “Tip of the Day” feature.

You may not have time to write a new post everyday, but if you know your stuff, you can take a minute or two to write a daily tip that you post as a text widget. Keep the daily tips up to date and keep them at the top of your widget pile so visitors can pop in, check out the day’s tip, and head off to some other blog to which they subscribe in an RSS reader.

9. Always look professional.

Nothing says “rookie” faster than a post that hasn’t even been run through a spell checker. Your posts should be letter perfect. A good post is created in the first draft. A great post is created in the second, third and final, proofed draft.

Keep a dictionary, a thesaurus and a style manual on your book shelf. If you look professional, it shows you care. And that makes visitors care more about you.

(Tips: If you are trying to use jargon please explain it or else you will risk the chance of losing readers!)

10. Educate, motivate, inspire.

That’s what a blog is all about: providing valuable information (education), defining opportunities (motivation) and assuring the reader that they can learn more, discover more, be more (inspiration), whether it’s needlepoint or open-heart surgery.

When you sit down to write your next blog post, keep these three functions in mind: educate, motivate and inspire your readers. In the end, you’ll have a blog that’s helpful on a variety of levels.

Time to sit down to write your next post? Make it a good one.

Check out: ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Edward Khoo is a full-time blogger based in Negeri Sembilan, Malaysia. He blogs at EdwardKhoo.com, a blog about blogging tips & internet marketing. You can follow him on twitter at @squall768.

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