Top 10 Most Popular YouTube Ads in Malaysia (Jan-June 2015)

youtube malaysia logo

youtube malaysia logo

Google Malaysia released the latest YouTube Ads leaderboard for the first half of 2015. The list represents the top 10 video ads on Youtube with best performance, a combination of popularity and promotion.

Looking at the top 10 YouTube Ads in Malaysia (below), you will notice some trends from this half-year leaderboard.

  • Seizing the moment. With Chinese New Year fall within the six-month period, no surprise that 5 out of 10 of them are related to the festival. 4 of them (Malaysia Airlinnes, Hotlink, Maxis, Tenaga National) tell great, emotional stories around the theme of family, homecoming and nostalgia.
  • Longer video. 7 of the 10 ads are over 30 seconds. 3 ads past 7 minute mark and longest one is close to 12 minute. This shows that YouTube viewers will engage with longer videos from brands, as long as there is a compelling, emotional pull.
  • Cinematic quality. YouTube advertisers took time and effort to record high quality ads like a short film with story. Malaysia Airlines recorded their videos in 6K ultra-high resolution!

  1. Malaysia Airlines BLESSINGS, A Malaysian story – #keepflying – Chinese New Year 2015 short film (11:52)
  2. Hotlink Hotlink 恭喜發財: Grannies Sing Ohhsome Hotlink CNY Song! (2:46)
  3. MaxisMaxis CNY 2015 TVC #ThisIsMyName (3:47)
  4. TescoTesco #Ongmali 2015 CNY Commercial (0:48)
  5. Tenaga NationalShare the Lights – Tenaga Nasional / TNB – Chinese New Year / CNY 2015 (2:00)
  6. Nestle Koko KrunchNestle Koko Krunch | Watch the Minions get up to their usual mischief! (0.20)
  7. Honda2015 All-New Honda HR-V – See Amazing From Every Angle (TVC) (0.30)
  8. Knife刀标油感人短片 – 加油 | Add Oil – A short film by Knife (10.00)
  9. SamsungRoad To Ramlee – Episode 2: Ragam Ujibakat (Audition Antics) (8.21)
  10. 11street11street: “WE MEET AGAIN” starring Lee Min Ho and Emily Chan (0.30)

These ads show the amazing creativity in the Malaysian ads industry. Digital video ads free up brands and agencies to spend more time getting creative and leaving computers to figure out the hard stuff like when and where to show an ad.

Why I drop Advertlets and Nuffnang

I’ve been using Advertlets and Nuffnang on hongkiat.com for quite some time, probably since the launch and now I chose to skip; nothing personal, just that when ads do not generate revenue we have to let go and give way to better. Here’s few reason that drew me to this decision:

CPC on Image Ads

Bloggers who make money from blogging should know image ads are poor on Cost Per Click (CPC); that’s probably the main reason why most image ads out there are offering as Cost Per thousand Impression (CPM), affiliates commissions, cost per month, etc. I do understand advertisers could be requesting for CPC on their image ads so they maximize from what they’ve paid for, but bloggers should also have the choice to choose if they are interested to accept CPC image ads. CPC image ads appear on blogs without notifications and I think that’s bad. Bloggers only come to know that they are actually running a CPC after noticing a downfall in ads revenue.

Read moreWhy I drop Advertlets and Nuffnang