Google AdSense announced the new design for content ad units. The new formats are more space-efficient and visually pleasing. The redesigned ads performed “extremely well” (read: more revenue) during testing, according to Google AdSense team.
Here are the Google AdSense content ad unit changes:
- Leaderboard (728×90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
- Medium and large rectangles (300×250, 336×280): the URL is now in the same line as the title
As far as I can remember, these are the first major changes to the designs of Google AdSense content ad units since it was launched.
The Google AdSense ad formats page hasn’t been updated to new designs when I checked.