Google AdSense announced the new design for content ad units. The new formats are more space-efficient and visually pleasing. The redesigned ads performed “extremely well” (read: more revenue) during testing, according to Google AdSense team.
Here are the Google AdSense content ad unit changes:
- Leaderboard (728×90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
- Medium and large rectangles (300×250, 336×280): the URL is now in the same line as the title
As far as I can remember, these are the first major changes to the designs of Google AdSense content ad units since it was launched.
The Google AdSense ad formats page hasn’t been updated to new designs when I checked.
Compared to previous AdSense ads designs
I took some time to make the following side-to-side comparison of new Google AdSense content ad unit against the previous design. (Click on the thumbnails to get fullsize pictures)
How do you like the new designs? Or, you prefer the previous designs?
Personally, I got a “feeling” (the 6th sense of a full-time blogger) that the new AdSense ads units would increase Clickthrough rate (CTR) because the new designs easier blend into your content, URL moved to side (after title) helps to increase the eyeflow rate from top to bottom.
So far, I haven’t seen the new AdSense ads design on my blog yet. According to AdSense team, the changes will roll out over the next few weeks. I would love to see if the new designs actually increase or decrease my AdSense revenue. I’ll let you know.
Oh. Please share with us if you already have the new Google AdSense ads designs on your sites and tell us how’s the performance. :)
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