AdSense Ad Placement Channel

AdSense publishers can now make a custom channel into an ad placement that’s targetable by advertisers using site targeting and encourage them to bid more (read: money).

I received an email from Google AdSense team request me to add more 300×250 ad size and setup ad placement channel to include my site in their custom placement packs. It will showcase my site and attract more premium advertisers. It is likely to raise the eCPM and thus increase revenue.

How to make an AdSense ad placement channel?

1. Log into your account at http://www.google.com/adsense
2. Under the AdSense Setup tab, visit the Channels page.
3. Under the AdSense for content subtab, make sure you’ve selected custom channels.
4. Click the radio button next to the channel you’d like to make targetable, then click the corresponding ‘edit settings’ link.
5. Click the checkbox marked Show this channel to advertisers as an ad placement and enter a description for your channel. Keep in mind that advertisers will see the name and description, so you want to provide something accurate and informative that will represent your site well.
6. Click ‘Save channel’.

Source: Google AdSense Help Center