The Muhibbah Apps Talent 2015 that was part of the regional Korean App Wave event series was held at Putrajaya Malaysia. The highlight of the event was the launch of 10 Korean mobile apps.
The event sponsored by Mobile Internet Business Association â€“ Korea (MOIBA), co-organized by Ubi-Nuri Inc., hosted by My Appszil Asia SdnBhd (MASB) and supported by Multimedia Development Corporation (MDeC) Sdn Bhd was attended by the Ambassador of Korea to Malaysia, government agencies, app developers, gamers, journalists, bloggers, students and others in the related industries.
MOIBA is an association that owns the largest members associated with the mobile industry giants in South Korea, including major companies such as SK Telecom, LGU+, KT, Samsung Electronics, LG Electronics and other 370 companies in various related fields.
The two days event from the 8th to 9th September showcased top mobile apps from Korea and Malaysia. There were presentations and demonstrations by top selected app developers from both countries, sharing of success strategies as well as lessons learnt during the app development from conceptual to marketing stage.
During the launch on the second day, a Memorandum of Understanding (MoU) was signed between Ubinuri Inc., My Appszil Asia Sdn Bhd and MDec to signify the collaboration of the promotion and localization of Korean apps in Malaysia.
Mobile apps is a fast growing market and those who have ventured into this industry many years ago are now greatly rewarded as being the pioneers in a leading industry. Paul Noh, CEO and Arnold Kang, Marketing Director of UbiNuri shared that the top five countries with the highest app revenue are Japan with a 1.4x growth, US, South Korea, Germany and the UK. The fast emerging countries were India, Mexico and Indonesia.
As for South Korea with a population of 50 million, they have a very high Smartphone penetration of up to 83%. It comes as no surprise that up to 93% of them are Android users, thanks to Samsung Electronics and LG Electronics. It is also estimated that Smartphone usage per day is up to 219 minutes. The healthy app market size is valued at $2.7 billion and Korea commands 50% market share of top 10 games. In-store app purchases are up to 70%. It was also shared that Koreans loves to try new games. Hence, there is a short life span for games. Up to 22.3% games developed would bring in significant revenue 6 months later.
Malaysia is also considered an emerging country and to support this, MDeC developed an eco-system called ICON to cultivate talents, nurture them and provide market access. From 2011 to 2014, it partnered with enterprises such as Microsoft, Nokia, ECS and Amazon to upskill their developers for the e-commerce market. From 2013 to 2014, ICON 3 (third stage) partnered with major cloud, enterprise and social platforms to scale up in technology and ultimately increase revenue. The Icon programme has successfully generated revenue of RM 3.2 million in the past three years and trained 1,193 app developers.
En Ahmad Sahar, Trainer from My Appszil shared an important insight to mobile development and this picture clearly explains it. Your apps should be designed for both IOs and Android devices.
The Korean app developers, shared the following words of advice to budding developers
- play as many games as possible
- develop the games and push out to the market as fast as possible. Then improve on it further based on customer’s feedback
- it’s a long arduous journey, so you must persevere
Below are the 10 Korean mobile apps that were showcased during the event:
Reading and learning in English is now more exciting with the Reading Adventure app. Designed to deliver clear text and vibrant images, the app brings top quality contents that integrated with audio voices of professional natives. It has a total of seven levels and 350 interactive e-books.
COMMUNICATIONS & TRACKING (Android and iOS)
BridgeCall is a free call service that lets you make calls without needing to launch its app. It automatically connects to calls for â€˜freeâ€™ between BridgeCall users using the phone’s default calling app. More than 2 million users are already enjoying BridgeCall to make free calls to their loved ones and we foresee it being a popular app here in Malaysia as well.
FAMY â€“ Family Chat and location tracking app
FAMY is a Light, fast, and accurate location tracking application. Key features include Accurate Location Tracking, Storing History of Movement Paths, Group Location Sharing and Sending SOS message. A practical App that schools and even parents could consider using as a safety measure.
Boto the Pink Dolphin is an education app consisting of attractive characters and stories based on the curriculum developed by the talented youth education centre at the KIM Research Institute, an expert agency for child creativity and a child education expert at the Child and Family Studies Department in the Seoul National University. This app has been localized and includes a â€˜Malayâ€™ version.
Invention savers aim to nurture young creative minds and educate them on the principles of basic invention. By venturing through the game land, the player can unconsciously develop interest on invention and learn the history of popular inventions.
Damyeongi V1.0 is a Go game app that puts a large number of users with a number of powers in order. The Go game is a brain game that must be completed within one hour without interruption.â€¬â€¬â€¬
The legend of RC Racing game, RE-VOLT Classic is a 3D Racing Game for Android. Gamers can race radio-controlled cars through the neighborhood and beyond in the classic arcade racer RE-VOLT! Fast paced, exciting driving, explosive weapons and unique track designs will deliver a larger than life racing experience.
God Summoners is a RPG game on mythological heroes and gods can be played by configuring a strategic team through the characterâ€™s attributes for easy and convenient automatic battle. You can also can play the game on a Samsung smart TV by downloading the â€œGod Summonersâ€ App.
In Happy Chicken Town, you and your friends grow by helping each other. The casual game also offers in-app purchases. A capable â€˜CEOâ€™ must be able to decorate the restaurant and ensure customer satisfaction.
MOIBA is the organization representing South Koreaâ€™s mobile carriers, manufacturers, contents and solutions combined to lead the smart mobile South Korea under the government support.
Since the establishment in 2009, MOIBA has been playing significant roles for the vitalization of the Mobile Internet industry and to help small and medium sized businesses to generate competitiveness in difficult environment by implementing the improvement of regulations, policy suggestions, supporting businesses, cooperation between large organizations and small and medium sized businesses that establish the coexistence and co-prosperity.
MOIBA provides support to the small and medium sized organizations to help them to enter the global market as most of businesses do not have experiences in regional or global expansion.
South Koreaâ€™s biggest content aggregator with more than 6,500 apps and a latent pool of 1,100 developers worldwide.
Since its inception in June, 2003, Ubinuri has been committed to distributing software applications to Korean mobile phone users. Having worked with hundreds of developers from around the world over the last 8 years, Ubinuri is emerging as an important hub for distributing applications to the fast-growing Korean mobile phone market.
Working with major Korean mobile service operators, including SKT, KT, and LGU+, and hundreds of application developers around the world, Ubinuri is developing a critical ecosystem within which Korean mobile users have ready access to the most valuable mobile phone applications the world has to offer.
My Appszil (Asia) Sdn Bhd (MASB) is an associate company of Ubi-Nuri Inc. MASB business model focuses on 3 key areas in the mobile apps industry which are training, creating solutions and publishing; including operating the local app store in Malaysia.
Our training programs are based on individualized learning skills where there will be no more than 12 students per class to ensure effective learning. Our trainers are all highly qualified and have been in the apps industry for more than 10 years. We intend to create â€œtechnopreneursâ€ from our efforts to spur the mobile apps economy in the region to compete with rest of the world.
Selected participants of the training program of ours will also gain the opportunity to be sponsored for internship programs with our partners in USA, Korea, Japan and Indonesia. Other participants of our training program with the relevant experiences will also be allowed to participate in this internship program under their own expense. This is to enable them to gain the relevant working experiences and knowledge to succeed in the app industry.
MyAppszil is also a solutions provider to business organizations where â€œwe listen to understandâ€ the needs of the business when we use our experience to tailor make, design, develop and implement solutions exclusively for your organization. We have a good track record in deliverance to our customers and we have been providing customers with cutting edge technology solutions since 2012.
With the presence of our MyAppszil application store,MyAppszil will be able to provide the worldâ€™s application developers with critical services in the Asian markets, including application localization, training and local support. Our ultimate goal is to make it as easy as possible for application developers around the world to enter the Asian local mobile phone application markets.
The Multimedia Development Corporation (MDeC) was incorporated in 1996 to oversee the development of the MSC Malaysia and to advise the Malaysian Government on legislation and policies, as well as to set breakthrough standards for multimedia operations.
Established in the same year, MSC Malaysiaâ€™s primary focus was to create an ideal and conducive platform to nurture Malaysian Small and Medium Enterprises (SMEs) in the ICT sector, to become world-class businesses whilst attracting participation from global ICT companies to invest in and develop cutting edge digital and creative solutions in Malaysia. Seventeen years on, MSC Malaysia has driven the development of the Malaysian ICT industry, enhanced technology adoption, and has made significant strides in increasing the economic impact and footprint of ICT for the nation.
*This is a sponsored post.